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Interested in public relations, but on a smaller community level? Enjoy meeting people and implementing ideas for programs? They you may want to consider a career in community relations. Many companies use community relations to establish and maintain relationships with those in the community. It is believed that a company should take an interest in its community to gain loyalty and support. Community involvement builds morale, teamwork and public image. Companies that promote and support a cause that’s important to their community become known as good citizens. Some types of programs and causes involve the environment, scholarships, arts, education, construction, cleanup and sports.

The most common jobs in the field are community relations specialists, project managers and directors. Community relations professionals plan media strategies and implement community programs. They manage a company’s public image, coordinate special events and recruit volunteers. With advancements in technology, community relations professionals are required more and more to learn about social media and networking online to promote community activities and increase awareness.

Most companies require community relations professionals to have a bachelor’s degree in communications, journalism, business, advertising or marketing. Some companies require a master’s degree and bilingual skills. A background in public affairs, government, media relations, finance, public speaking and research is also preferred. They also must have excellent communication, computer, creative and project managment skills. Community relations professionals often work with sensitive information, so they must be able to build trust with their clients and maintain confidentiality. It’s also important to work well with others, work well under pressure and negotiate successfully. Many aspiring community relations professionals start out as interns in the public relations field.

Salaries average around $51,000 per year, depending on industry, location and experience level. Those who work for companies earn much more, while those employed at educational facilities earn the least. Steady job growth is expected. Those who have experience in event planning, social media and volunteer coordination will be in high demand.

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