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the offering will be successful if it delivers value and satisfaction to the buyer. The value reflects the sum of the advantages and costs to the customer. It's a combination of quality, service, and price. Satisfaction reflects a person's judgment of a product's perceived performance in relationship to the expectations. if the performance falls short of the expection, then the customer is dissatisfied and disappointed. IF it matches expections, the customer is satisfied. If it exceeds them, the customer is delighted.

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15y ago
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12y ago

Value is a predictor of satisfaction and satisfaction can be a predictor of value.

For instance, something that has greater value will provide greater satisfaction than something that has a lesser value which will provide less satisfaction. On the other hand, the greater satisfied someone is from something the more valuable it is.

Which comes first, value or satisfaction, is like asking whether the chicken or the egg came first, it could go both ways.

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15y ago

Because it keeps the customer coming back to your store.

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15y ago

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Q: Why Customer values and satisfaction is important?
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