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A public relations specialist advoates for a person, orgranization, nonprofit, or business to create and maintain an image. PR specialists spread positive news about their clients, and mitigate negative messages, or "spin" them to minimize the damage. They do this by creating photo opportunities that paint a favorable image to the public, and sending out press releases to highlight positive things their client(s) are doing.

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Q: What is the purpose of public relation?
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