What is the History of the company Parle -G?

Answer 1

A newspaper once said "Biscuits are like potato chips, you can never stop with one". I never realized this fact until I read this statement in the said newspaper ( cant recall the newspaper and the place, but the statement lingered on in my mind ) . Biscuits are a household name these days. The markets are flooded with biscuits of every taste and for every age group. Sometimes it would be just difficult for us to decide on what to go for. These are good combinations with a hot cup of Tea or a coffee. They make a quick and a tasty snack any time and in any situation. Glucose biscuits are mainly the favourites of many as their intake charges them up. Specially if a person is suffering from Low BP, then these glucose biscuits act as energizers in emergencies. People suffering from Diabetes too carry them to increase the glucose level in their body . Besides the delicious taste that it offers, it is highly helpful for people suffering from the above 2 illness who take it for reasons beyond its taste. A cream coloured yellow stripped wrapper with a cute baby photo containing 10 - 12 biscuits with the company's name printed in Red and you know these are Parle G biscuits. Times changed, variety of biscuits did come and go but nothing has changed with these biscuits. Yes, the size of their packing has definitely changed but for the consumers good as these are money savers pack. The taste of these biscuits never changed since the time I tasted them to till date. My morning tea is always combined with these biscuits. Over a period of time I have got a feeling that these 3 small biscuits make me work energetically both at home and at the work place the whole day. Parle G biscuits are always stocked at my place for my kids who relish them happily and also for those demanding kid guests when they come to my place. For my 8 year old son, these biscuits are a constant favourite. Occasionally he switches over to some other brand, that is when he sees some of his friends munching at school but then he is back at his old favourite. And same is the case with my 18 months old daughter. She would come to me pointing towards the jar where these biscuits are stocked. As a mother it's a joy to see my children relishing them with joy. At times these biscuits keep away my headaches because the sight of these biscuits lightens up the face of my little one who would otherwise cry constantly for some thing or the other. My kids require no reason or occasion to munch their favourite biscuits. But these biscuits go very well with any age group. Its soft and sweet taste is preferred alike by everybody. Moreover it is enriched with the nutritional value which makes it all the more wanted. Above all it is very fair to the wallets too which is again an added advantage. I recalled an incident that took place some time back. Once my husband was down with fever for more than 15 days.The doctors as usual diagnosed something else and gave him the wrong medication. This made him very weak. No amount of lime juice or Glucon D packets could revive his energy. So to enlighten his mood we went to our cousin's place where his cousin offered him Parle G and suddenly he felt the change. What I was unable to do Parle G did..! Since then Parle G is stocked at my place. And I have been a constant admirer of this brand for some emotional reasons mentioned just above. Now going back to its history : Parle began its production in 1939 even before India's independence. Today Parle enjoys 40% of the total biscuit market and 15 % of the total confectionary market in India. Besides Parle G, Parle offers Parle Monaco, Parle Krackjack varieties in biscuits and in confectionary items it offers melody, kismi, poppins and mangobite. : The Parle brands have been constantly honoured internationally with the awards at the Monde Selection. (courtesy www.parleproducts.com ) The ingredients used to prepare the Parle G biscuits are Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk Powder, Salt, Leavening Agents, Permitted Emulsifier, Flavours and Dough Conditioners. Very rightly described as "SWAD SE BHARA, SWASTHYA SE BHARA" means full with taste, full with health ".