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Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

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14y ago
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9y ago

Organisational buying is verysimilar to individual buyer behaviour with some contextual differences organisations buy infurerance of organistional objectives such as to manufacture and deliver goods and services to members customers or the community.

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Q: What is organisational buying behaviour?
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Differences between individual consumer behaviour and organisational buying behaviour?

Individual consumer buying behaviour has to do with all the processes undertaken by the various individual buyers in evaluating and making decisions towards purchasing a product for self- ocnsumption, family use or as a gift to other parties where as organisational buying behaviour has to do with the processes undertaken by a business in evaluatig and making decisions geared towards purchasing prodcuts or raw materials for further prodcution, to be sold to consumers for profit.


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