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individual responsible for the production activities of an advertising agency, advertiser, publisher, or broadcast station. A production director supervises the production department and staff, and has ultimate responsibility for the scheduling and quality of all advertising from the mechanical stage. A production director must have knowledge of the mechanical requirements of publications, engravings, printing, and typography, since he must evaluate printing bids, approve invoices, order photoengraving, and ost effectively produce four-color work. The production director's expertise has a great bearing on curtailing unnecessary expenses, since proper economy can be achieved by choosing the right suppliers, papers, and production methods. For example, when producing a four-color piece, the production director must select the lowest bidder with the highest quality work, prepare the work for reproduction by choosing the right methods and materials, and carefully check the specifications and quality of the finished advertisement before it is released to publication

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13y ago
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15y ago
  1. Management of the daily schedules and intraday activities
  2. Proactive forecasting and trend analysis to anticipate and
    react to trends, as well as adjust staffing needs accordingly
  3. The ability to be reactive to dynamic shifts in volume
    through redeployment of cross-trained agents
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11y ago

A production manager is involved with and responsible for management of inventories and the entire production process from start to finish. This involves managing, supervising, overseeing maintenance, and product control and quality. Support of staff is the number one priority when dealing with any of these areas.

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13y ago

planning

coordinate activities

evaluate risk assessment

monitoring

reflect and use

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10y ago

A production manager ensures that workers are meeting production. They also monitor quality to ensure that consumers get the type of product they pay for.

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Q: What are the basic functions of a production manager?
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