The Joes' battle cry or motto is," When all else fails, we don't"
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Some were called Yanks or GI Joes.
Most GI Joes are Marines, but there are some others in the other branches of the Military.
Remember the Alamo was the battle cry of the Texas Revolution.
After the battleship Maine was blown up in Havana harbor, the battle cry through the ensuing Spanish American War was, "Remember the Maine!"
Yes it did it was a battle cry and motivated the Texas army.