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What is a grand strategy growth?

Anonymous

∙ 11y ago

Updated: 11/2/2022

Growth strategy is a corporate-level strategy that seeks to increase the level of the organisation's operations.

This includes increasing sales revenues,number of employees and market share.

Growth can be achieved through direct expansion,vertical integration,horizontal integration or diversification .

Wiki User

∙ 11y ago

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Also referred to as an organic growth strategy, it's a strategy focused on making the core business better. i.e. Developing new products, increasing efficiency, hiring the right people, better marketing etc. On the other hand, an external growth strategy is more concerned with M&As, JVs, strategic alliances, etc.

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