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When Japan first started exporting manufactured products such as motor vehicles their quality was inconsistent (China is having much the same problems today), however over time (through the 1950s & 1960s) Japan raised the standard expected for the quality of manufactured goods to high levels that had never been seen before. This resulted in goods manufactured in Japan being viewed as top quality with a high level of reliability expected as the norm from Japanese goods. The resulting worldwide increase in sales of Japanese goods eventually forced manufacturers in other countries (e.g. USA & UK) to raise the quality of their production in order to compete.
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