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Häagen-Dazs is a brand of ice cream, established by Reuben Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, NY, on November 15, 1976 and then offered franchises throughout the United States and 54 other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and Frozen Yogurt.

The name does not derive from any of the North Germanic Languages; it is simply two made-up words meant to look Scandinavian to American eyes (the "äa" and "zs" are not a part of any native words in any of the Scandinavian Languages). This is known in the marketing industry as foreign branding . Mattus thought that Denmark was known for its dairy products and had a positive image in the U.S. He included an outline map of Denmark on early labels, as well as the name of Copenhagen

Daughter Doris Hurley told PBS documentary An Ice Cream Show (1999) that her father Reuben Mattus sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method,

was so that the name would be completely original.

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