What are shamballa bracelets?
There is actually no such thing as a generic "shamballa
bracelet." Mads Kornerup, a Danish jewelry designer, began selling
his distinctive line of jewelry under the SHAMBALLA trademark in
the mid-1990s. Kornerup later teamed up with his brother, Mikkel,
to form Shamballa Jewels ApS and launched a very successful line of
distinctive jewelry (also using the SHAMBALLA trademark). Recently,
a particular style of bracelet designed by Kornerup has become
extremely popular. The popularity of this SHAMBALLA bracelet has
led many to copy the design and to call their imitation bracelets
"shamballa bracelets." This use is not only inaccurate and
deceptive, but also constitutes trademark infringement. Shamballa
Jewels has been forced to become aggressive in enforcing its
SHAMBALLA trademark rights, including filing lawsuits in the United
States. So, to answer the question directly, "Shamballa bracelets"
can only refer to authentic Shamballa Jewels bracelets designed and
made by Shamballa Jewels.