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An outline gives the main ideas and details of a topic

A. Columbus

1. Sailed 1492

2. Had 3 ships

3. Sponsored by Spain

B. Landed

1. Oct 12, 1492

2. Hispaniola

3 . Thought he was in India

This is an example of an outline.

An outline is a sketch of just the main features of a book, subject, or project. As an example see the following marketing plan outline:

Executive Summary

1. Introduction

1.1 Background

1.2 Purpose and Objectives

2. Analysis of the Environment

2.1 External Analysis

2.1.1 Macro environment

2.1.1.1 Demographic, Cultural & Social

2.1.1.2 Political

2.1.1.3 Economic

2.1.1.4 Technological

2.1.2 Market

2.1.3 Competition

2.2 Internal Analysis

2.2.1 Performance

2.2.2 Management and Staff

2.2.3 Infrastructure and Delivery

2.2.4 Customers

3. SWOT Analysis

3.1 Opportunities

3.2 Threats

3.3 Strengths

3.4 Weaknesses

4. Fundamental Marketing Strategies

4.1 Supply Strategies

4.2 Demand Strategies

4.3 Positioning Strategies

4.4 Competition Strategies

5. Marketing Mix Strategies

5.1 Product

5.2 Price

5.3 Place

5.4 Promotion

5.5 Personnel

6. Implementation and Control

6.1 Implementation

6.2 Control

7. Financial Forecast

8. Conclusion

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