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The Malletkze model of Mass Communication presents mass communication as a 2 way process that entails encoding and decoding. At the encoding side, the encoder thinks about how he can present his message and also takes the decision of the messages content. While at the decoding side, we are talking about the receiver and their main preoccupation, which is selecting and interpreting the message.

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6mo ago

Maletzke's model of communication is a linear model that includes the sender, message, channel, receiver, and feedback. It emphasizes the importance of feedback in the communication process to ensure that the message is understood as intended by the sender. The model highlights the dynamic nature of communication in which feedback loops allow for adjustments and clarification of the message.

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13y ago

please get me standard questionnaire of maletzk'e model (mass communication model). tanks a lot

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Q: What is maletzke's model of communication?
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