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βˆ™ 12y ago
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βˆ™ 6mo ago

Qualitative maps are used to visually represent subjective characteristics and intangible data, such as emotions, perceptions, and opinions. They help to understand complex information and relationships that cannot be easily quantified or precisely measured. These maps are often used in Social Sciences, psychology, and market research to capture qualitative insights in a visual format.

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Q: What is the purpose of a qualitative map?
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