You need an average to be able to track and see exactly how much of whatever was used. It combines your data to tell you which was used more.
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One experiment might be slightly different than another, or even completely different. If you have an average, the results show the typical result, rather than just one.
To be able to compare the results to something.
A controlled experiment compares results through various methods. Some being a graph, an average, a diagram... etc.
Standardization
Control
So that you could compare results