If I understand your question correctly, the "It" factor is part of a person's projection of their personality. In other words, they have something very special that sets them apart from everyone else and makes them noticeable. It's a presence in a person that requires you to notice it. It can be personality, glam, body, beauty, clothes, or a combination of any or all of those. It can even be a glow that someone carries within them. Sometimes you can't put your finger on it, but you always notice it.
Whoever has the "It" factor is usually "the bomb." It's really the complete package of noticeability that eclipses those around you.
See the overuse of the word "it"? 7 times. That's why it's called the "It" factor.
It's used in sentences this way: "She has it." "He's got it going on."
As wonderful as it may sound to have the "It" factor, it isn't an indication of your character or how deep you are on the inside. Mostly, it's an external projection of one's self based on a variety of factors; although, in some cases, a person's beautiful insides do shine through.
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dominant factor
It is a factor that controls an experiment.
The MFP factor is a special factor found in meat, fish, and poultry that enhances iron absorption.
The factor that doesnt change in your experiment
variable is a factor in an experiment that can change