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The objective of the search engines is to provide relevant results. Their aim is to show pages that provide authoritative content relative to what people are looking for. Search engines are not always successful in this regard. They are of course getting smarter now that AI is in the mix.

There are well over 200 ranking factors that a website is evaluated against.

Much like a bell curve, those that come closest are more optimized for the query. Although content matters greatly, it goes well beyond this. There are major Google Core Update changes.

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Q: How does a website rank in the search results?
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