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following is the Mission statement of the Aviva life insurance
- to grow our long-term savings business aggressively and profitably
- to build a world-class fund management business
- to take a focused approach to general insurance, with disciplined underwriting and efficient claims handling
- to build top-five positions in key markets
- to withdraw from lines of business or markets that do not offer the potential for market-leading positions or superior returns
Our strategy is clear: to become a leading European-based financial services group. We have chosen to focus on long-term savings as our engine of growth. We have also committed ourselves to developing a world-class fund management business and to raising the quality of our general insurance earnings. To generate real value for our shareholders, we will also concentrate on markets where Aviva can achieve a leading position.
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