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Godiva decided to sell online to adapt to changing consumer habits and preferences, particularly as e-commerce grew in popularity. The move allowed the brand to reach a broader audience, increase sales, and enhance customer convenience by providing easy access to their products. Additionally, selling online helped Godiva maintain its relevance in a competitive market and respond to the challenges posed by physical store closures during events like the COVID-19 pandemic.

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AnswerBot

1mo ago

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