In the early days of the Heinz company, they wanted to highlight the variety of their products. They chose the number 57 arbitrarily to show how many they had. The ad read "57 varieties" and the slogan "Heinz 57" stuck.
The "57 varieties" referred to the number of products that they had, although at the time they did have more products than 57, but H.J. Heinz thought that it was a magical (faerie princess) number...
An urban myth has it that if you tap the 57 on the side of the glass bottle in a restaurant, the ketchup will start to com out. This information is (not) yet to be evaluated by the FDA [Food and Drug Administration to nerd you out!] so there is no way to prove it.
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It is a slogan that goes back, I think, to the earliest days of Heinz. In full, it is "57 Varieties". Whether or not there actually were 57 varieties, I don't know. Also, I'm not sure what they were varieties of. The "57" represents the other 57 varieties of products that Heinz offers(ed), like pickles, mustard, BBQ Sauce, etc.
From an original advertising campaign, the number 5 was John Heinz's lucky number and 7 was his wife's. They manufactured over 60 products at that time. The company now has more than 6000 products
57 varieties of sauces. While riding a train in New York City in 1896, Henry Heinz saw a sign advertising 21 styles of shoes, which he thought was clever. Although Heinz was manufacturing more than 60 products at the time, Henry thought 57 was a lucky number. So, he began using the slogan "57 Varieties" in all his advertising. Today the company has more than 5,700 products around the globe, but still uses the magic number of "57."
*note: This is directly from Heinz Co.
Heinz originally had 57 varieties of goods which they sold. (Clearly, these days they have far more than 57 varieties).
It stems from an advertising campaign. Although there were more than 60 products being produced, the number 5 was Henry Heinz's luck number and the number 7 was his wife's lucky number
It's from an old slogan, it means 57 varieties! Although, even at the time there were more than that. There were 60 at the time, but the leader thought 57 sounded more lucky