0
The benefits of market orientation are: ◆ The chances of newly developed products failing in the market are much reduced - but not eliminated - if effective market research has been undertaken first.With the huge cost of developing new products, such as cars or computers, this is a convincing argument for most businesses to use the market-oriented approach. ◆ If consumer needs are being met with appropriate products then they are likely to survive longer and make higher profits than those that are being sold following a product-led approach. ◆ Constant feedback from consumers - market research never actually ends - will allow the product and how it is marketed to be adapted to changing tastes before it is too late and before competitors 'get there first'.
Add your answer:
Earn +20 pts
Difference between marketing orientation and production orientation with examples?
marketing orientation
What are activities that indicate marketing orientation?
What are activities that indicate marketing orientation?
What is different between marketing orientation and sale orientation?
Marketing orientation refers to the presentation of products. Sales orientation refers to the sale of products and its target customers.
Which of marketing management orientation appears to be best for society?
Which of marketing management orientation appears to be best for society?
What is market orientation?
The orientation of the organization to the Marketing concept. The marketing concept is one where the organization is focused on the 3 pillars of marketing: # Customer Focus # Coordinated marketing # Profitability
Are there any situations where marketing orientation is not the most appropriate business philosophy?
Are there any situation where marketing orientation is not the most appropriate business philosophy?
What are the companies that uses the marketing concept in marketing management orientation?
Marketing concept is one of the five major components of marketing management orientation. To some degree or another all businesses use the marketing concept to gauge the needs and wants of a targeted consumer market.
Relationship between consumer behavior and marketing concept?
the strategic and applied field of consumer behavior is rooted in three philosophically different business orientation that lead up to an extremely important business orientation known as the marketing concept. the three orientations are production orientation, sales orientation and marketing orientation. accepting a marketing orientation corresponded to the beginning of this third business orientation, which leads to the core philosophy of marketing, namely the marketing concept, a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition. moreover, within the context of the marketing concept, a satisfactory profit is envisioned as an appropriate reward for satisfying consumers' needs, not as a right of simple being in business.
Which marketing orientation did apple follow?
i guess apple follows all the 5 marketing orientations
What marketing orientation is kellogs influenced an why?
I think market reseach
Which orientation do you believe apple follows when marketing products such as the iphone and ipad?
Apple orientation was Production orientation because this orientation tends to lead to make the high quality and more feature of the product this all increase the price of product and increase the quality.A production orientation should lead to the highest possible product quality and benefits. By investing in product research, you can push the capabilities of technology and development in your industry. This approach is most useful in industries where advanced product features and technologies are sought-after by customers.. From:-Prof. Muneeb Ahmad FarooqiContact No # 0336-4658144
What roles does the marketing department play in the business?
As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the role of the marketing function. Specifically, what role should the marketing function play, and what value does the marketing function have, if any, in an organization that has a strong market orientation? A functional marketing organization refers to the concentration of the responsibility for marketing activities (knowledge and skills) within a group of specialists in the organization.1 The benefits of functional structures are well documented and include enhanced efficiency and ability to develop specialized, distinctive capabilities.
