Pride and dignity.
But seriously, if you mean wine coolers as in bottled beverages that you drink, they cost approximately $5-$7 for a 4-pack. This varies depending on your location.
If you are talking about a wine cooler as in a refrigerator where you store bottles of wine, those range from $175 to $2000+ depending on the brand and features you are looking for.
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Wine coolers come in different bottle capacities and can be countertop, free standing or built in units. Bottle capacities can range from 6 bottles up to hundreds of bottles. Likewise prices can range from about $125 for 6 bottle countertop units to thousands of dollars for the larger wine refrigerators.
There are many styles of wine cooler refrigerators, and each has different features. Prices can range from under one hundred dollars for a simple unit, to several hundred dollars for a cooler with more features.
The energy that a wine cooler fridge uses will depend on the model. The energy consumption may vary between 150 and 350 kilowatts. For example, a Frigidaire wine cooler fridge may use up to 358 kilowatts of energy.
Just to clarify the distinction:
Beer is a "malt beverage" but not all malt beverages are beer. Malt beverages are made from cereal grains (mostly barley, wheat, rice and corn/maize). Wines are made from fruits (generally specifically grapes).
Most commercially available "wine coolers" have an ABV (alcohol by volume) percentage of around 5%.
You can make your own wine cooler by mixing wine with something else ... fruit juice, soda, sparkling water, whatever. Usually this is done to produce a beverage that is sweeter (and possibly slightly less alcoholic) than wine, though some recipes may include distilled spirits such as brandy to bring the alcohol level back up. If you're making your own and want them to be of comparable strength to the commercially available ones, figure on the final product being somewhere on the order of half to two-thirds wine, with the rest being a non-alcoholic liquid.
Sad to say but most wine coolers today are now Malt beverages, also know as beer, due to the lower tax on beer.