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Q: What is the difference between related diversification and product development?
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Can you give some examples of intensive growth strategy in a company of their product?

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What is the difference between product diversification and product differentiation?

Product diversification means that you will have several different types of products for sale, such as selling school supplies as well as toiletries. I think product differentiation means that you will have several different types of the same product available, such as the same baseball hat in several colors or with different team logos. Here's how about.com defines "product differentiation"--"Developing unique product differences with the intent to influence demand".


What is the difference between product development and service development?

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The process of expanding business opportunities through additional market potential of an existing product. Diversification may be achieved by entering into additional markets and/or pricing strategies.


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What is the product market expansion grid?

Ansoff's Product-Market Expansion Grid Ian Ansoff has proposed a useful framework called the product/market expansion grid for detecting new intensive growth opportunities. There are four strategies, one for each of the quadrants: Market Penetration StrategyWhen the product is in the current market, it can still grow. There are three major approaches to increasing current product's market share:1. Encourage current customers to buy more.2. Attract competitor's customers.3. Convince non-users to use the product. Market-Development StrategyWhen the current product is launched in a new market, there are three approaches to develop the market:1. Expand distribution channels.2. Sell in new locations.3. Identify the potential users. Product-Development StrategyWhen a new product is launched in the current market, the intensive growth strategies could be to:1. Develop new features.2. Develop different quality levels.3. Improve the technology. DiversificationWhen a new product is launched in a new market, diversification makes good sense as better opportunities are found outside the present business. The diversification strategies are of three types:1. Concentric Diversification Strategy: Develop new products with the earlier technology for new segments2. Conglomerate Diversification Strategy: Develop new products for new markets.3. Horizontal Diversification Strategy: Develop new products with new technology for old customers. OLD PRODUCTS NEW PRODUCTS OLD MARKETS Market Penetration Product Development NEW MARKETS Market Development Diversification