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low price sensitivity means a variation in a demand for a product is not more or does not vary much according to variation in the price , depending on the factors that impact demand eg- necessary goods medicine .

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Q: What is low price sensitivity?
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What can a company do to decrease price sensitivity?

The main thing that a company does to reduce price sensitivity is advertising to create branding. The brand name is more likely to be able to charge a higher price for the same item, decreasing price sensitivity.


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