answersLogoWhite

0

Arbitron is a radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media Research on television audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became bi-coastal by merging with L.A. based Coffin, Cooper and Clay in the early 1950s. ARB's initial business was the collection of television broadcast ratings exclusively.

User Avatar

Wiki User

15y ago

Still curious? Ask our experts.

Chat with our AI personalities

LaoLao
The path is yours to walk; I am only here to hold up a mirror.
Chat with Lao
ProfessorProfessor
I will give you the most educated answer.
Chat with Professor
MaxineMaxine
I respect you enough to keep it real.
Chat with Maxine

Add your answer:

Earn +20 pts
Q: What is abritron inc?
Write your answer...
Submit
Still have questions?
magnify glass
imp