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In computer consulting, many companies choose to include an identifier or qualifier in their company name that telegraphs either a) a geographic region serviced b) an industry specialization c) an operating system/platform specialization (consult an IP attorney to make sure you're not violating trademarks or service marks) Ideally, you want your company name to tell your target prospect/decision maker exactly what it is that you consult on, without much if any explanation. If you choose a term that requires great explanation, be prepared to invest very heavily in a branding campaign.

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Q: What are some great consulting names?
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