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Stores started bringing back the style about 10 or so years ago i'd say, and they targeted teens and young adults. About then all famous designers like American Eagle and Hollister started marketing them as well, which is why now 90% of the male population has at least one pair.

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Q: Why are plaid boxers so popular?
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What kind of underwear does Adam irigoyen wear?

He wears boxers. In two episodes of Shake it Up, he is seen wearing plaid-blue and white boxers(when Gunther beats him at arm wrestling), and when he is helping Flynn work on his magic act in green and blue plaid boxers(Flynn magically taked them off).


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the color doesn't really matter in terms of comfort and efficiency. Some men wear plaid colored boxers because it looks more rugged/masculine. If a guy plans on j/o in his boxers, he might want to consider another color besides white so there's no stains after the liquid dries.


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