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Rolls Royce target market consists of multimillionaires or billionaires with high disposable income.

Target customers must have means sufficient in order to purchase and insure the vehicle, what, in case of cheapest RR model in basic version - the Ghost - is 250k plus insurance.

Typical RR customers are 50 year old millionaires with net worth of $20 million and annual income of $1 million.

Occupation? Active or retired CEO, investor, in any case people who have reached pinnacle in their careers.

But Rolls-Royce attracts also many aristocrats, top celebrities and even criminals and dictators.

In any case, there is one thing that they have in common: lots of money.

So, since RR customers can quite differ when it comes to many things, Rolls Royce target customers are, simply, people who have lots of money and high income.

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12y ago
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Q: What is the target market of rolls Royce?
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