Rolls Royce target market consists of multimillionaires or billionaires with high disposable income.
Target customers must have means sufficient in order to purchase and insure the vehicle, what, in case of cheapest RR model in basic version - the Ghost - is 250k plus insurance.
Typical RR customers are 50 year old millionaires with net worth of $20 million and annual income of $1 million.
Occupation? Active or retired CEO, investor, in any case people who have reached pinnacle in their careers.
But Rolls-Royce attracts also many aristocrats, top celebrities and even criminals and dictators.
In any case, there is one thing that they have in common: lots of money.
So, since RR customers can quite differ when it comes to many things, Rolls Royce target customers are, simply, people who have lots of money and high income.
Rolls Royce originates from Charles Stewart Rolls and Henry Royce
Rolls Royce
Rolls-Royce was founded by Henry Royce.
The first Rolls Royce (Rolls-Royce 10hp), was designed and built by Royce Ltd per an agreement between Charles Rolls and Henry Royce - 1904.
Charles Rolls and Henry Royce.
Rolls Royce cars are.
the rolls Royce phantom
BMW is the father company of rolls Royce
It was founded by Charles Rolls and Henry Royce
It was Charles Rolls and Henry Royce
Every car Rolls Royce makes is a limousine but the kind of limousine you are thinking of is a stretched limousine and rolls royce don't make any of those. note, Rolls Royce do not actually make cars, the "Rolls Royce" that make cars are actually BMW as they bought the Rolls Royce naming rights.
No, there is no market because collectively the combined incomes of the whole population could only purchase 2 Rolls