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In popular culture (especially the influence of Hip-Hop music and culture) swag is an abbreviation of "Swagger" which means how a person moves physically. It also has a lot to do with attitude and bravado! For example: Get your swag on baby!!! Do ya feel me???

In Marketing, SWAG refers to a Scientific Wild A*s Guess, when referring to scoping out the cost or amount of work needed in a project.

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Q: What does swag mean in marketing terms?
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