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The consumer perceived value or simply as value in marketing is the difference between the costs of one product when compared to others and evaluation of the benefits of perspective customer. This value needs to be taken into account when setting prices.

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Q: Consumer perceived value
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Why is the brand name important for business?

It makes a product more memorable, and adds perceived value by endowing it with a character and personality with which the consumer enjoys a growing relationship.


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It is some kind of effort, project or aspiration that ultimately turns out to have no value, or at least is perceived as having no value. The more heroic the effort, the stronger is the tension caused by the perceived outcome.


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