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The consumer perceived value or simply as value in marketing is the difference between the costs of one product when compared to others and evaluation of the benefits of perspective customer. This value needs to be taken into account when setting prices.

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Q: Consumer perceived value
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Why is the brand name important for business?

It makes a product more memorable, and adds perceived value by endowing it with a character and personality with which the consumer enjoys a growing relationship.


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Value can be broadly divided as perceived and the realized value. The perceived value is the one that determines the effect of the realized ones. The maximization of the value of firm relates to the concept that how the business of the firm is being perceived as in the business world. Creating a value through ones core competence and making your customer the king of your business helps in building the value of the firm. The firms value acts as the deciding ones for making the clients follow your business. In recent business scenario the profit motif has shifted to the value motif.


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It is some kind of effort, project or aspiration that ultimately turns out to have no value, or at least is perceived as having no value. The more heroic the effort, the stronger is the tension caused by the perceived outcome.


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