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It depends. If it's a specific Brand Name then yes.

If it's a word that is a brand name but also accepted generally then you have to be a bit more specific, so no.

For Example:

This is some wonderful bread on this sandwich. <--- General Use

My sandwich is made with Wonder Bread. <---Trademarked Product

Hand me some Velcro strips, please. <--- Trademarked Product

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Q: Are product names capitalized
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