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PPC stands for Pay Per Click. There are the simple steps that may make you clear:

1 you advertise your ads in network such as Google search and set bid price for any keywords that you choose.

2 people search your keywords. They find your ads, and click on it.

3 you pay your bid price to google

There are two main kinds - search network & content network.

Content network is cheaper than search network but lower in quality.

Answer:

A pay per click expert is someone who thinks they know all there is to know about pay per click. Everyone makes mistakes...

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13y ago

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