Marketing expense is not a period cost. Typically, marketing expense will be reflected under S&A on the income statement.
cost accounting play a vital role in marketing businesses because it give the authentic value of the cost of goods and services.
Marketing managers
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The 4 c's are consumer,cost,convenience and communication is the opposite of the 4p's in marketing
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Generally in marketing, it is the cost per 1000 on a production run.
mis is investment not a cost
There are many ways in which you could identify and assess the benefit and cost of a marketing approach. One way is to look at the paperwork.
As this is one of the primary function of marketing that's why it requires more cost.
The cost of marketing automation software varies greatly depending on what features are included. Your cost could be anywhere from $10 for basic to $10,000 for fully loaded service per month.