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Cross-cultural issues can be about practical matters such as the following gaffe in advertising "Nordic vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux". Another example would be "In a team, Japanese members may not give their critical opinion as they want others to save face while Australians or Finns might feel that not saying what is on your mind shows a lack of honesty". These differences of perspectives and mindsets are examples of cross-cultural issues.

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Q: What is an example of cross cultural issues?
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