What is Customer Relationship Management?

Answer 1

Customer Relationship ManagementCRM aims to create and maintain a mutually beneficial relationship between a company and its clients. In this mode of trade relations, the company seeks customer loyalty by offering him a quality of service he would not find elsewhere.The image often used to illustrate this concept is that of the relationship between a shopkeeper and his customers. The loyalty of these is rewarded because the merchant knows their needs and is able to respond and anticipate it (like a baker who puts aside a cooked stick to your preference and makes you credit).