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A producer will enter a competitive market if it believes that it has a better version of other products already competing in a particular market. As an example, for a time, the best selling cola drink was Coca - Cola. It had a mass market of loyal cola customers. It seemed illogical to many businessmen to bring a new cola drink into this market. Pepsi Cola did enter the cola market with a good deal of success. Following that there were several other cola drinks such as Royal Crown Cola that also this now competitive market.

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Q: Why will a producer enter a competitive market?
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