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Businessmen willing take risk because they are well aware that without risk there is no gain in business. However, the risk has to be taken after considering all aspects and pitfalls if any so that even if there is any possibility of loss, the same can be kept to the minimum. The reason for such loss has to be ascertained so that the same can be overcome in the next venture.

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Q: Why does businessman willingly undertake business risk?
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