In conjoint analysis, a part-worth utility refers to the utility of a certain attribute level.
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Elizabeth
Yes. Let's say I need $5 for a cheeseburger, but I only have $4. the marginal utility of dollars 1,2,3, and 4 is zero, because none of them allow me to buy the cheeseburger. That fifth dollar, however, has an entire cheeseburger's worth of utility in it.
form utility time utility place utility
There are Six Utilities: Form Utility, Time Utility, Place Utility, Possession Utility, Information Utility, and Service Utility.
Form Utility, Place Utility, Time Utility, Possession Utility, and Information Utility.