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To meet customer demand there are two extreme strategies:
1. Have high enough capacity to meet peak customer demands (high equipment costs and high base labor costs) and produce goods as the orders come in (zero inventory costs). A shop selling ice cream cones would favor this strategy since orders are small and fast to make and inventory would be costly to keep.
2. Have only enough capacity to meet average customer demand levels (lower capacity costs) and keep enough inventory to meet peak demand needs (maximum inventory costs). A brick factory might follow this strategy because orders are occasional but large and production time is long.

In any specific instance, capacity and inventory level strategies may fall somewhere between these two extremes.

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Q: What is capacity and inventory trade off?
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