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BCG may have more than one meaning. The one known to me is Bacille Calmette Guerain. (French). Literally translated it is Calmette-Guerain bacterium. In English it is called tuberculosis. The acronym BCG is used in English for the vaccine against TB.
The Boston Consulting Group (BCG) analysis is a model approach used to assess product portfolios. It emphasizes two main criteria in evaluating a firm's product mix: the market growth rate and the product's relative market share.
Explain BCG Matrix?
looking for that answer myself.
market penetration based on footwear company ?
+5 +5
The BCG matrix, also known as the Boston Consulting Group matrix, is a strategic tool used for portfolio management. It categorizes a company's products or services into four quadrants based on market growth rate and market share relative to competitors. The four categories are stars, question marks, cash cows, and dogs, each requiring different strategies for maximizing performance.
The BCG matrix for the Nokia Corporation has been illustrated in a 4 by 4 grid that compares relative market shares to the market growth rate. The goal of Nokia is to move the company into the Star matrix, giving it a large share in the market.
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BCG stands for Bacillus Calmette-GuerinBCG Boston Consultation Group... if you are speaking of the BCG as in BCG Matrix that is!Bacillus Calmette-Guérin; Tuberculosis vaccine.
There are a few advantages to BCG matrices. They are great for a large company's volume, they can help a company that uses experience curves to make a profit, they are simple and understandable, and they can help managers better manage their portfolios.
The BCG Matrix for a McDonalds is a star. It is considered a star because of the growth rate and high market shares.
relationshipn between BCG and PLC
Give me the comparism between bcg and plc