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Q: What are the traditional and emerging motives that cause firms to expand internationally?
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What strategy did MTV pursue whe it Initially started to expand internationally?


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The emergence of BRIC countries (Brazil, Russia, India, China) can present new opportunities for career growth in sectors like trade, technology, and finance. For companies in your country, it may mean expanded market opportunities, increased competition, and the need to adapt to global trends and emerging markets to stay competitive. It can also lead to strategic partnerships, investment opportunities, and cultural diversification for companies looking to expand internationally.


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One factor that was not behind exploration was the desire to promote world peace. Most explorations were driven by motives such as the search for new trade routes, wealth, and resources, as well as the desire to expand empires and spread religious beliefs.