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Q: Explain the four major segmenting variables for consumer markets?
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How has GM used the major segmentation variables for consumer markets in segmenting the SUV market?

General Motors do this by determining the typical SUV driver or purchaser. They then tailor their marketing program towards these consumers, taking into account factors such as age, gender and disposable income.


Segmenting in international markets can be more challenging than segmenting in domestic markets because?

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The four common bases for segmenting consumer markets?

Demographic segmentation: dividing markets based on factors such as age, gender, income, education, etc. Psychographic segmentation: categorizing consumers based on lifestyle, values, attitudes, and interests. Behavioral segmentation: grouping consumers based on their purchasing behavior, such as usage rate, brand loyalty, or benefits sought. Geographic segmentation: segmenting markets based on location, such as region, climate, population density, or urban/rural areas.


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Consumer marketing is when a consumer markets something. Hope this helps, Stella here! You know where you to find me :)


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Consumer cooperatives operate in the markets called Ben you tramp!


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