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expansion
The process of expanding business opportunities through additional market potential of an existing product. Diversification may be achieved by entering into additional markets and/or pricing strategies.
Reliance is pursuing unrelated diversification strategy, it is conglomerate and has expanded into various markets; namely power sector, telecommunications, infrastructure, retail etc.
Diversification allows for firms to move away from relying on single brand/service lines. It also allows for them to survive by adapting to changing markets and demographics.
Reduces risks to investors