0
Strategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. It is the highest level of managerial activity, usually performed by an organization's Chief Executive Officer (CEO) and executive team. Strategic management provides overall direction to the enterprise. Strategic management is a combination of strategy formulation and strategy implementation. "Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers." Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.
Add your answer:
Earn +20 pts
What is the difference between economics and management?
management is a part of economic
What is The difference between micro marketing and macro marketing?
Micro marketing is a market which is related to small market business is called micro marketing.Macro marketing is a market which is telling about huge market means it hibernation l market
Explain inventory Management policies?
what is definition of inventory? what is the difference between inventory and asset?
What is the difference between outsourcing and globalization?
Out sourcing is a media between consumers, customers and production unit. Globalization is liberalizing marketing/trade between number of countries.
What is the difference between a marketing plan and marketing summary?
A marketing plan will be much more specific than a marketing summary, often including detailed sections such as a SWOT Analysis, Competitor Analysis, Break-Even Analysis, etc. I would equate a marketing summary to the executive summary of a full marketing plan.
What is the difference between marketing concepts and marketing management concepts?
demand management and consumer relationship
Difference between tactical and strategic management?
The difference between strategy and tactics is that strategy defines "what" is to be done but tactics defines the "how". Tactical Management focuses on one or a series of tasks and activities involved in executing an overall strategy. Strategic Management is focused on establishing the end goal in mind.
What is the difference between asset management and strategic asset management?
"Strategic asset management" could refer to "strategic asset allocation", i.e. long-term asset allocation - whereas "tactical asset allocation" refers to short-term investments.
What is the difference between marketing and strategic marketing?
Strategic marketing would suggest marketing that is designed to achieve a particular goal, rather than generalised marketing that has no goal. Although I would suggest all marketing has some sort of goal - it may be that the business doesn't actually know what those goals are. Simon www.TwoCentsGroup.com.au
What is the link between strategic management and leadership of south west airlines?
the link between strategic management and leadership
Difference between strategic financial management and financial management?
The difference between strategic financial management and financial management lies in their focus and scope. Financial management primarily involves managing an organization's day-to-day finances, such as budgeting, accounting, and cash flow management. Strategic financial management, on the other hand, focuses on long-term financial planning aligned with the organization’s goals and objectives. It involves making decisions that not only improve current financial performance but also ensure the organization's future financial stability and growth. For expert insights on strategic management concepts, visit PMTrainingSchool .Com (PM training).
What is the difference between a marketing plan and strategic marketing plan?
This really depends on your definition of marketing. If you're simply talking about a promotional plan, this has primarily a tactical focus. However if you're working for a marketing focused business, a marketing plan is synonymous with the business plan and contains the higher level thinking behind the decisons - this is a strategic plan.
Difference between principles of marketing and marketing management?
n this world of business, you have found the terms management and marketing. A question emerges in the brain of numerous individuals that either these terms are same or distinctive?Marketing is the management and study of trade relationships. “The American Marketing Association” has characterized marketing as “the activity, set of establishments, and procedures for making, imparting, conveying, and trading offerings that have value for clients, customers, accomplices, and society at large.”Management is actually the administration of an association, whether it is a not-revenue driven association, a business, or government body.The reference of this content is researchpedia.info/difference-between-marketing-and-management/
What is the difference between total quality management and total quality marketing?
Total quality marketing is a subset of Total quality management (TQM) If TQM believes that all the management processes are focused on the achievement and improvement of customer satisfaction then total quality marketing is how the marketing department should operate.
How does strategic management differ in profit and non profit organizations?
a. relationship between IMC processes and marketing strategy in profit and not-for-profit organizations.
What are differences between strategic management and strategic management accounting?
Strategic management uses strategy, including strategic thinking to make all decisions, often through the lens of a strategic plan. Strategic management accounting is strict focused on fiscally related decisions, also as aligned with the organization's strategic direction.
What exactly is Marketing Management?
Marketing Management concerns the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing management seeks to achieve desired interaction between company and customer.
