Why did Kahlua put rum on label?

Answer 1

Kahlua is a coffee-flavored liqueur that contains rum as one of its key ingredients. By including rum on the label, Kahlua is providing transparency to consumers about the alcohol content and base spirit used in the product. Additionally, highlighting rum on the label may appeal to consumers who enjoy rum-based cocktails or are looking for a spirit with a specific flavor profile.

Answer 2

From the Kahlua web site:

Since Kahlúa was estd. in 1936, it has always been made of coffee & rum. This is a natural fit since the sugar cane, the base of rum, and the coffee beans KAHLÚA is made of grow side by side in Veracruz, Mexico. The reason why we communicate this stronger now is that we want to celebrate our heritage and believe our consumers appreciate authenticity.