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Food coloring is added to make the product the "correct" color in the consumer's eye. For instance, the berries in Cap'n Crunch Berries are not red, blue and purple due to the flavor ingredients - they are colored by food coloring. The same is true of certain processed meat products, particularly bologna and Hot Dogs.

Most times during the preparation of the food, the original colouring is lost

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10y ago
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13y ago

food coloring is added so, if you had a white color you can make it different colors.

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Usually food colouring is added to enhance a food's natural colour to make it more appealing to consumers. For example, orange food colouring is routinely added to Oranges to make them more vivid and attractive.

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13y ago

food dye is made to;

1. change the colour of food

and

2. It makes the colour of food a bit more exciting.

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13y ago

You add food colouring to colour you food. For example it I wanted blue cupcakes then I would add blue food die.

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12y ago

To give additional flavor to food.

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13y ago

to add colour to it

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12y ago

To make it look tastier.

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Q: Why is food coloured?
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