The final, or third, level of the product is the augmented component. The augmented component includes additional services and benefits that surround the first two levels of the product.
The augmented level of a product consists of all the elements that surround both the core and the actual product
For example, follow-up technical assistance and warranties and guaranties are augmented product components
The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium. So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the car's manufacture, and any after-sales service.
augmented product
Core customer value actual product augmented product
The combination of augmented product(s) and the actual product (also called as generic product) is called whole product. Suppose in case of a Regrigerator its Quality, its brand, its colour are all actual products that are delievered to customer BUT the augmented products are goods and services offered to induce to customer to purchase like free delivery, after sale services arrangement of finance free installations etc. The combination of augmented product(s) and the actual product (also called as generic product) is called whole product. Suppose in case of a Regrigerator its Quality, its brand, its colour are all actual products that are delievered to customer BUT the augmented products are goods and services offered to induce to customer to purchase like free delivery, after sale services arrangement of finance free installations etc.
postal services
Is Microsoft's Windows XP Professional operating software a product or a service? Discuss the core, actual, and augmented levels of this software offering?
The total product concept include: potential, augmented, expected and core. The concept refers to the collection of services offered by a service or product.
Core customer value actual product augmented product
Core Product refers to the part of the product that has the core bnefits and is mostly related to the core comptences of the business. For instance, Honda manufactures engines whihc are their core product. COre products are later used for developing products for end-user consumtion. Honda's engines are used for developing cars, and household machinery. This additions are the augmented elements of the product, which bring a further benefit to the use of the particular product.