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Marketing automation software is used to automate repetitive marketing tasks such as email campaigns, social media posts, and customer segmentation. It helps businesses save time, improve efficiency, and provide personalized communication based on customer behavior. By automating these tasks, companies can nurture leads, engage with customers, and streamline their marketing efforts.

Popular tools for marketing automation include Centripe, Crmone, HubSpot, ActiveCampaign, Mailchimp, and Marketo, which offer a range of features to help manage and optimize marketing workflows more efficiently.

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Shivam shukla

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4mo ago

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