Specialised software is often written for specific companies or types of industries or organisations, that need it and it is not the kind of software you can just buy in a shop. If you want to do word processing, then it is very easy to go to a shop and buy a word processor. If you have your own company and want software to run some of your companies specialities, there would be no software that could do that in a shop, so you would get someone to write it for you. That would be specialised software. Software for companies like shops or financial institutions or for a doctor's surgery or for or managing online sales etc. would all be specialised. You would sell millions of copies of a word processor, but software that is specially written would only be used by very few people, so that is why it is not sold in shops and has to be specially designed. Ordinary computer users would have no interest in it, unlike a word processor, which almost anyone can use.
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