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Invalid data is information that is false, incomplete, or unrelated to the subject being studied or evaluated. For example, a researcher can falsify data, such as by claiming more people participated in the study than the number who actually responded. A company can make a claim that twists the numbers of satisfied customers. A physician can falsely claim that he has a 100% success rate when half of his cancer patients have died. A drug study could claim that "3 out of 4" patients found this drug helpful, but what if there were only 4 patients who took the drug--ever.

People act on "invalid data" all the time, too, in everyday lives. For example, a boyfriend decides his girlfriend is cheating because she didn't answer her phone. But she lost her phone so that is why she isn't answering. (invalid data/information)

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Q: What is invalid data?
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